Scent Marketing

Posted on Wednesday, April 2nd, 2014 at 6:09 am

Marketing has taken a paradigm shift over the years and it has incorporated some really creative and innovative ways to lure customers in making a purchase. Advertising and marketing is a billion dollars industry that is dependent on creativity and simplicity. Research conducted over the years has been relevant in developing some of the now widely employed marketing tactics among them; scent marketing. Its not surprising that big corporation spends a lot of money in advertising and marketing their products. Now scent marketing is the kind of marketing that has added the sensory experience to the common visual and audio marketing strategies.
This kind of marketing was incorporated in the broader methods of marketing after research conducted indicated that the interactions of humans with a product through their five senses are very useful. The research allowed the marketers to add on to the current marketing methods such as custom inflatables, billboards, point of purchase popups and window clings. The idea of scent marketing has been used since the 1990’s; however, there is still no way of quantifying the possibilities of this technique. Companies may not be able to calculating the values of scent marketing but it is been used by quite a number of companies.
If we consider the traditional methods of advertising that have long employed longer the two common senses, hearing and sight, you will realize that the emphasis has been on the two to impart information. And let’s just say that advertising has been controlled by the constant factors until the revolution in consumerism that invaded the world in the 21st century. Technological advances have shifted the dependence from print media and television to the internet. Big corporations and small companies are fighting hard enough to get a share of the new media market that has a lot of potential. In that case, the marketers are forced to shift their goals from the traditional methods to the new methods including scent marketing and even use of lama cardboard pop ups in  marketing.
That brings about the connection between scent marketing and consumers; the marketing idea is thought as the best way that can be used by customers to interact with the products. The marketer must retain the message in the minds of the consumer until the point of purchase. Brand scent has been overlooked in the marketing industry for the longer history of advertising until most recently. When the marketers incorporated scent with the traditional methods of advertising. What research indicates is that scent has an effect on how a consumer views a certain product and the perception of its value. The addition of attractive scents seems to subconsciously create the perception to a consumer that a certain product is of high quality; and that is what marketers are capitalizing on.
The scents that marketers are using are not necessary linked to the products but have a pleasing smell nonetheless. You will find the use of scent marketing in airplanes, special shops or even hotels. In order, to arouse the consumer sensory sense that will convince him/her to purchase a particular product. Up to now the use of scent marketing can only be describe as experimental since most companies are reluctant to fully implement the marketing into their traditional that uses sight and sound. Furthermore they can’t seem to get around the actual cost this kind of value this kind of marketing add s to the overall marketing strategy.

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