Making Your Company the Star of the Show

Posted on Thursday, December 11th, 2014 at 1:53 am


Every now and then companies and businesses will have to throw promotional events. This is to promote and show off the services of the company to prospective customers and clients, as well as prospective shareholders and investors.Which employees attend and/or host these promotional events depends on the company,its hierarchy and what the company wants to promote or get out of the show. Sometimes the owners and managers attend/host, sometimes the supervisors and junior employees attend/host, or sometimes it’s a combination of both.

What promotional events are can vary—they can be trade shows, conferences, parties,dinners, etc. They can also vary in the day and time that they are held—some are held over a whole working day or week, some are held at night, some are held on a weekday, some are held on the weekend. Companies can also vary in what they offer prospective customers, clients, shareholders and investors. Companies can offer demonstrations of their services and/or products or they can provide free samples of products or free company promotional products. These free products or company personalised gifts in Brisbane can include custom printed gift bags with company products, promotional umbrellas, tote bags and many more.

Promotional events can’t just pop up or random, they need to be well-organised, especially if the purpose of holding an event is to attract more customers, clients, shareholders and/or investors. Organising a promotional event involves many things. The first thing to do is to make a list of who to invite or send flyers to or to target in an advertising campaign for the event.

The next thing to do would be to find and book a venue big enough to hold a lot of people and to have products displayed (especially large ones), as well as near public transport.The next thing to do after that would be to organise food and beverages. In regards to food,if you know who is attending it may be best to ask if they have an allergies, in tolerances or dietary preferences. In regards to beverages, depending on what type of day and how long the event will go for, as well as the fact that it is a work function, you may want to keep the alcohol to a minimum. One optional step after this could be to help decorate the venue. This is an optional step as usually the venue staff will decorate the venue on the day of the event, however you may have to decorate the venue if company products and logos need to be on display.

Once your company’s promotional event is all organised, all that is left to do is attend the event, promote, be professional, interact and have fun.

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